@book { author = {Hanuláková, Eva and Oreský, Milan and Drábik, Peter and Žák, Štefan}, title = {Marketing - Nástroje, stratégie, ľudia a trendy}, year = {2021}, publisher = {Wolters Kluwer}, isbn = {978-80-571-0439-1}, doi = {}, URL = {https://uatakademia.aspi.sk/kiadvany/505} }